Casey Joe

Casey Joe is an Afro-Latina beauty, lifestyle, and motherhood content creator, born and raised in Brooklyn and now thriving in Atlanta with her two-year-old son, Allen. What began at age 11—filming her friends and capturing everyday moments—naturally evolved into a full-fledged career in digital storytelling.

Casey embodies “It Mom” energy, empowering women and fellow moms to show up as their most confident, radiant selves. Through high-gloss, story-driven content, she inspires a vibrant community that turns to her for beauty tips, real-life relatability, and everyday inspiration.

As an endometriosis advocate, she also uses her platform to raise awareness and create space for women navigating similar health journeys.