Rodney Smith

Rodney Smith is a Nashville-based content creator, media personality, DJ, and Host at the intersection of fashion, lifestyle, and country music. Known for his distinct aesthetic and magnetic energy, he has carved out a lane uniquely his own — classic in roots, modern in execution.

Bridging classic Western influences with contemporary streetwear, Rodney has built a look and voice that resonate with a new generation of fans. On the ground at some of the biggest moments in music and culture, he hosts red carpets for the CMAs and conducts interviews at marquee events including Stagecoach and the Kentucky Derby.  His podcast, Influenced Country, spotlights the artists, conversations, and culture shaping today's country landscape — establishing him as a trusted voice in a genre that's evolving fast.

As a Black man helping redefine what country culture looks and sounds like, Rodney represents a broader, more inclusive vision of the genre — and his presence in it is both intentional and necessary.

When he's not in front of the camera or behind the DJ booth, you'll find him with his horse Prince, savoring a glass of wine and a cigar, or on the court playing soccer or basketball. For Rodney, the lifestyle isn't an aesthetic — it's a way of life.

ABOUT RODNEY

LOCATION

Nashville, TN

Instagram: 95K
TikTok: 194K
YouTube: 1K
Facebook: 73K

SOCIAL CHANNELS

Fashion | Lifestyle | Music | Podcast | Host | Entertainment

VERTICALS

Wrangler, Justin Boots, Gomez Western Wear, La Raza Western Wear, Dough Ball Whiskey, PBR/Austin Gamblers, Genni Music Campaigns

PREVIOUS PARTNERS